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Harrisburg - For Brad Matchett, it's just his job informing the public about agriculture in a fun way; to others, it's all about the magic of agriculture. Matchett shared this magic with children and adults at the 2011 Pennsylvania Farm Show this week.

Agricadabra is based out of Richmond, Va., and was originally started at the Virginia State Fair for the Virginia Department of Agriculture. For the past 10 years, Matchett has crisscrossed the United States showing the public the importance of agriculture in a magical way.

Matchett values his job as he tries to teach his audience the facts of each state's agriculture industry in a fun interactive way to help them retain what they learned. For example, Matchett calls a volunteer to the stage during the show and dresses them in a chicken outfit to illustrate the difference between a broiler and laying chicken. He also discusses the average age of a farmer within a state, which is 55 years old in Pennsylvania.

The educational program doesn't just tour fairs and farm shows, Matchett also takes his show into schools.

Matchett offers four different shows: the original Agricadabra Show, Healthy Eating of Ag, Going Green with Ag, and the Science of Ag.

"The original Agricadabra show is my favorite," he said. "It allows me to put a six-foot blown-up balloon on my head, and lets me pull "Houdini," the magic rabbit, out of my serving platter."

For more information about the Agricadabra Magic Show, visit

The Pennsylvania Farm Show is the largest indoor agricultural event in the nation, featuring nearly 6,000 animals, 10,000 competitive exhibits and 290 commercial exhibitors. The show runs Jan. 8-15 at the Pennsylvania Farm Show Complex and Expo Center in Harrisburg. Admission is free and parking is $10.

For more information, visit

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For photos of the event, visit here.